Couture Morsel: Joan Smalls Named New Face of Estee Lauder

One of my favorite new faces has been added to an exclusive roster...

Joan Smalls has been tearing up runways of late and the darling 

of many haute photographers so it's no surprise that she is a 

GLOBAL new face for Estée Lauder brand.

Joan who is from Puerto Rico will join the haute roster of beauties such as Hilary Rhoda, Carolyn Murphy, Constance Jablonski, Elisabeth Hurley and Liu Wen and she will star in global ad campaigns as soon as May 2011.

The Estée Lauder team are pleased!

"Joan's smile, warmth and positive energy are perfect for the Estée Lauder brand," said Aerin Lauder, Senior Vice President, Cretive Director, Estée Lauder. "She is a great addition to our global faces."

"We are thrilled to introduce Joan to women around the world,"said Jane Hertzmark-Hudis, Global Brand President, Estée Lauder. "She truly reflects Estée Lauder's modern vision of global beauty

Estée Lauder is a world class manufacturer of makeup products, 

skincare, fragrance and haircare products so this is sure to get Joan much exposure.

Congrats to the haute model!

I love news like this.

Thank you Robin!

Stay haute!